Colorado’s Boulder Creek Builders Is Geared For Growth
This Front Range builder expects to surpass last year’s record sales and closings.
Last week, Boulder Creek Builders had its first-ever all-company meeting for its 30 employees. That gathering was, no doubt, celebratory, as this Louisville, Colo.-based builder had just completed its most successful year.
Boulder Creek is capitalizing on its niche building patio homes and townhomes for downsizing empty nesters in markets along Colorado’s Front Range that didn’t teeter on the brink during the housing recession.
The number of people who visited Boulder Creek’s model centers last year nearly tripled, to 3,500 from 1,031 in 2011. Consequently, the builder’s sales revenue increased by more than 200% to $41 million, closing revenue jumped 264% to $31 million, unit sales more than doubled to 106 from 51, and unit closings increased by 81% to 78.
David Sinkey, Boulder Creekâ€™s principal and co-owner, points to Boulder Creek’s â€œinnovationsâ€ in aging and place and universal design as factors contributing to this customer surge.
â€œThere’s always been plenty of demand for what we build,â€ SinkeyÂ explains. â€œWhat restricted us was access to capital.â€
So last year, the companyâ€”which dates back to a general contracting business Sinkey’s father started in the 1970sâ€”explored new ways to get things financed.Â It now has solid bank relationships for construction and what Sinkey calls â€œa robust, well-cultivated group of investorsâ€ for land deals.
In 2013, Boulder Creek expects to increase its active communities to seven, from three. A few of the new communities would feature townhouses whose pricesâ€”starting in the $280sâ€”will be lower than the $390,000 average that Boulder Creek has been fetching for houses ranging from 1,450 to 2,500 square feet.
This year, the company is projecting sales revenue of $55 million to $60 million. And if market conditions really take off, Sinkey says he has 32 other land deals â€œthat are ready, and we could pull the trigger on.â€
However, he is quick to note â€œwe don’t want to get ahead of ourselvesâ€ in terms of expanding faster than its operational infrastructure allows.
To accommodate its anticipated growth, Boulder Creek a few years ago scrapped its â€œhomegrownâ€ ERP system for a new system that could handle more velocity. Last year, the builder also more than doubled its workforce. Sinkey says he’s been impressed with the quality of available talent that has gravitated to Boulder Creek from other companies, such as Dave Oyler, the former president of Melody Homes (once one of Denver’s largest builders), who left retirement to join Boulder Credit as its director of special projects.
Boulder Creek takes a different approach to marketing than most builders in that it relies on intimate, face-to-face meetings with potential buyers before it breaks ground for a community. Sinkey concedes this kind of marketing is more time-consuming than traditional ways of reaching customers. But â€œby the time we’re ready to open a community, we’ve come into contact with more than half ofâ€ the buyers, whom he says are â€œhighly convertibleâ€ to owners at that point.
John Caulfield is senior editor for Builder magazine.
Thanks to all of you, 2012 has been Boulder Creek Builders’ best year yet.
We expect to add 10 new employees this year, nearly doubling our staff. Itâ€™s a good thing, tooâ€” with three times the visitors and twice the sales of 2011, we needed a few more hands on deck!
The last year has also brought two MAME awards, eight awards from the 2012 Flatirons Home Builders Association, including the coveted â€œBest of Tourâ€ award, and the prestigious Silver Achievement Award for â€œBest Detached Home On the Boardsâ€ during the 2012 NAHB’s International Builders’ Show.
Thanks to our supporters, we look forward to further investing in low-maintenance communities from Stapleton to Louisville.
Thanks for being part of a bright 2012…may 2013 be even better.No comments
Six research teams in Colorado received a 2012 Governorâ€™s Award for High-Impact Research for breakthrough discoveries in hurricane forecasting, oil-spill air-quality assessment, Lyme disease prevention, energy efficiency, detection of aquatic invaders and crop science. Gov. John Hickenlooper handed out the awards at the Jennie Smoly Caruthers Biotechnology Building at the University of Colorado-Boulder.
Award recipients included: Deepwater Horizon Atmospheric Science Team, a partnership of the National Oceanic and Atmospheric Administration and the University of Coloradoâ€™s Cooperative Institute for Research in Environmental Sciences; the Cooperative Institute for Research in the Atmosphere/Advanced Technology Source at Colorado State University; the Centers for Disease Control and Prevention in Fort Collins; the U.S. Department of Agriculture, Agricultural Research Service; the U.S. Bureau of Reclamationâ€™s Invasive Mussel Research Laboratory at the Denver Federal Center; and the U.S. Department of Energyâ€™s National Renewable Energy Laboratory.
Teri Olander, recreation administrator for the city of Boulderâ€™s Parks and Recreation Department, received the Colorado Parks and Recreation Association Fellow Award, which recognizes excellence in leadership, strategic thinking and planning, partner/coalition building and innovation.
The MM2 wireless data radio made by Boulder-based FreeWave Technologies Inc., received a Machine-to-Machine Evolution Product of the Year Award from TMC and Crossfire Media.
Boulder-based KGA Studio Architects PC and Boulder Creek Builders LLC received two 2012 MAME awards from the Metropolitan Denver Home Builder Association for best architectural design for a detached home in the $500,001-to-$600,000 category, and for active adult home of the year for the Entice model at Steel Ranch in Louisville. KGA and Greenwood Village-based Bond General Contractors Inc. received MAME finalist nominations for best architectural design of a custom home of 5,501 to 7,000 square feet and for custom home of the year.
Boulder-based architect Studio H.T. Inc. was named 2012 Firm of the Year by the Colorado North chapter of the American Institute of Architects.
Article courtesy of Boulder County Business Report.No comments
Kingsbridge Townhomes are Top Choice for location, lifestyle, and value – Daily Camera – At Home Section – November 1, 2012
Kingsbridge Townhomes: The top choice for location, lifestyle and value
by Judy Finman,Â At Home Colorado
Whether they commute daily to work, or have all the time in the world for leisure, savvy homebuyers choose Kingsbridge Townhomes in Longmont. These new low-maintenance, energy-efficient, quality-built homes are close to trails, shopping, the employment corridor between Boulder and Longmont, and all that Boulder County has to offer.Â
Set in a quiet area of west Longmont, Kingsbridge is a community built by Boulder Creek Builders LLC, pioneers in residential development for the â€œactive lifestyleâ€ homeowner. This well respected local builder has delighted Boulder County homeowners with quality-built, right-sized, low-maintenance homes to accommodate peopleâ€™s desire for active, easy lives.Â
New Kingsbridge homeowners
Jessica and Mark Moore just moved from Berthoud into their brand-new Kingsbridge townhome last week. Like a lot of new owners, they had admired the model homes at Kingsbridge, compared them to other new homes on the market, and came back to buy.Â
â€œWe chose the Venice model,â€ says Mark Moore. â€œWe love the floor plan, with lots of windows. Also, we love that itâ€™s green and high-efficiency and good for the environment. It will be good for us every month in lower energy costs, too.â€
Location was also a factor in their choice. Mark works in Boulder and can take the bus to work. â€œBesides fuel savings, itâ€™s good for the environment.â€
The Moores are cyclists, and Jessica likes to run, so the location is good on that score, too. â€œWe can bike to places from right out the back door,â€ she says. Plus, they are very close to the greenway that stretches to Boulder. â€œI just might bike to work,â€ he says.
The Moores watched their home being built. â€œWe were engaged in the whole process. The builder was really great to workwith. The sales team and the builder were always easy to contact.â€
They like that their home is filled with things they chose â€“ the carpet, the appliances, the railing upstairs. â€œWorking with the design center was a great part of the experience. We could make the house exactly what we wanted.â€
The Moores had looked at communities in Lafayette and Broomfield. â€œFor the price, Kingsbridge is the most bang for your buck,â€ Jessica Moore says. â€œThe square footage, design center, green building â€“ itâ€™s a much better value. At Kingsbridge we got three times the upgrades for the same price as a similar community in Lafayette!â€
Built for the way you live
With four floor plans to choose from, the townhomes range in size from 1,400 to 1,793 square feet, each with three bathrooms and either two or three bedrooms, and a private attached two-car garage. The architecture is stylish and imposing, with attractive stonework and columns, and a courtyard concept.Â
Among the many included features are maintained landscaping throughout the community, 8-foot to 11-foot ceilings on the main floor, birch hardwood cabinets, low-VOC paints and carpeting for healthier indoor air, and Rinnai whole-house tankless water heaters for added energy savings.
Kingsbridge buyers are a mix of baby boomers, empty nesters, people who want a right-sized, low-maintenance, lock-and-leave home so they can pursue their interests, grandparents moving here to be near grandchildren, families including children, and single professionals. The central location affords easy access to Denver, Boulder, Fort Collins and I-25.Â
Quality-built, green and efficient
Kingsbridge townhomes are constructed to Built Green standards and qualify as EnergyÂ Star homes. Each home boasts dozens of green features, such as an Advanced Insulation Package that goes beyond the building code to provide a more comfortable home and results in lower energy costs; and certified composite wood trim and decking materials to reduce the use of natural materials. Homeowners never cringe when their Excel bill arrives. In fact, they look forward to seeing how much they saved on energy costs.
A good time to buy a new home
Business is brisk at Kingsbridge. â€œWe are at an all-time low for inventory, but we are busy building homes to suit our buyers. They can select finishes and make the homes completely theirs,â€ says Karen Sanders of the sales team. â€œIn Boulder County we are still in first place in townhome building permits and sales.â€Â
She notes that â€œMortgage rates are at a 50-year low, making home ownership more affordable for the first-time buyer. Mortgage companies are lending. Often first-time home buyers are surprised to learn the lending environment is very positive, and there are a variety of mortgage programs available.â€
Visit Kingsbridge Townhomes
Learn more about Kingsbridge Townhomes at AtHome.LiveBoulderCreek.com/Kingsbridge. Kingsbridge is located at 1656 Venice Lane in West Longmont just off Airport Road in Boulder County. The sales office and model homes are open Tuesday though Saturday, 10 a.m. to 5 p.m.; Sunday 11 a.m to 5 p.m.; and Monday 1 to 5 p.m.Â
For more information and directions, call Drew Kell and Karen Sanders at 303.502.5338.
Steel Ranch in Louisville Celebrates its First Anniversary – Daily Camera – At Home Section – October 19, 2012
Steel Ranch in Louisville Celebrates its First Anniversary
by Judy Finman,Â At Home Colorado
In November 2011 Steel Ranch, the Louisville community taking shape on the west side of Highway 42 between South Boulder Road and Baseline Road, first welcomed the public to its model homes. Since then Louisville-based Boulder Creek Builders has enjoyed tremendous success with its signature single-family patio homes.
Fifty-four of the homes have sold, out of a total of 68 planned for the community. There are only 14 opportunities left to live in a patio home in Steel Ranch.
Sales Manager Bill Besher says, â€œWe struggle to keep an inventory. The homes are sold before theyâ€™re completed. When people go out and look in this price range, they find that at Steel Ranch you can get into a manageable-size home with the finishes theyâ€™re accustomed to.â€
The patio home lifestyle appeals to a very broad demographic. â€œWe attract people who prefer to relax, travel or enjoy outdoor activities in their free time â€“ empty-nesters and retirees, families with young kids, couples as well as single women and men. Our homes allow people to live the Colorado lifestyle that everyone wants â€“ with lock-and-leave convenience, and a low-maintenance lifestyle with no more weekends mowing the lawn, raking leaves or shoveling snow. Everything they need â€“ bedrooms, bathrooms, kitchen, dining and living areas â€“ is on the main level. Thereâ€™s an included finished lower level for company or entertainment.â€
The community is a short walk from historic downtown Louisville. It features two parks, open space and trails that connect to the city trails. Families with children are attracted by the Boulder County Schools, including Louisville Elementary, Louisville Middle School and Monarch High School.
Interview with a Steel Ranch homeowner
When Mary Keelan and her husband, Ken, returned to Colorado after several years working abroad, they decided to sell their home in north Boulder and consider other communities.Â
â€œWe looked at many housing developments and builders between Boulder and Denver,â€ she says. â€œThen we saw the Steel Ranch patio homes by Boulder Creek Builders.â€Â
They liked the low-maintenance, â€œlock-and-leaveâ€ lifestyle that Boulder Creek Builders offers at Steel Ranch. â€œWeâ€™re just two people, no children, no pets, and we travel a lot. We donâ€™t need a back yard, and we donâ€™t want to take care of a yard.â€Â
The patio-style home suited their needs perfectly. â€œWe are fans of ranch-style homes. If we need to take care of our aging parents some day, or when we have guests â€“ and we do have a lot of guests â€“ weâ€™ve got two bedrooms and two baths on the main floor, and then the lower level besides.â€Â
The Keelans were impressed with the quality of the homes as well. â€œYou see the homes being built and you see the quality of the workmanship and the finishes. So many of their included features here, like the finished basement, are upgrades elsewhere.â€
Since they moved in four months ago, the Keelans have gotten to know a lot of people in the neighborhood. â€œI work from home and everyone here is so nice. And in April, one of the owners invited all the other residents and new buyers to a monthly get-together on Friday afternoons; everyone brings drinks and snacks. So I knew my neighbors before we moved in.Â We go to a different personâ€™s home every month; itâ€™s fun to see how other peopleâ€™s homes look.â€
The location is another plus for the Keelans. â€œThe majority of my visitors have flown into DIA, and itâ€™s about two miles from the parkway. And people can just hop onto 36 to go to Denver from here.â€
They have praise for the builder. â€œOne of the things thatâ€™s so impressive about Boulder Creek Builders is theyâ€™re small and local. We know just about everyone in the company. Thereâ€™s a sense of community working with a small builder. They came to a Friday afternoon get-together and answered peopleâ€™s questions. They listen to our needs.â€Â
Functionality plus style
Boulder Creek Builders has pulled out all the stops at Steel Ranch. Big-ticket items that would ordinarily be considered upgrades are included, like air conditioning, tankless water heater, maple kitchen cabinets, and granite slab or CaesarstoneÂ® kitchen countertops.
Six floor plans are offered, with a choice among four architectural designs and nine color schemes. This makes each home unique and adds to the visually diverse streetscape.
All the homes are built to be highly efficient, based on Energy Star and green building technologies. With third-party Energy Star inspections, 2 x 6 exterior wall construction, R-23-wall and R-49 ceiling insulation with advanced insulation techniques, lower-energy-usage furnace, tankless water heater, low-E Argon-gas-filled windows, 50-year roof shingles and more, these homes are built for energy efficiency, durability and comfort.
â€œI am very excited about the one-year anniversary of Steel Ranch,â€ says David Sinkey, principal of Boulder Creek Builders. â€œGoing into the community we felt that it would be successful, but we have been overwhelmed by the response to the patio homes. The quick sale and build out of the patio-home portion of the community provides the latest evidence that these ranch style, low-maintenance homes are in short supply. As we complete the sell-out of our patio homes, we are excited about our upcoming lifestyle townhomes at Steel Ranch. We are so happy to be a part of the Louisville community.â€
For more information
Steel Ranch is located on the west side of Highway 42 at Paschal Drive in Louisville. Stop by to tour the innovative model homes.Â To learn more about Steel Ranch and Boulder Creek Builders call 303.745.1091 or visit www.AtHome.
Louisville’s Steel Ranch development to include townhomes, luxury apartments – Daily Camera – September 24, 2012
Louisville s Steel Ranch development off of Colo. 42 will include the Overlook at Steel Ranch 58 townhomes by Boulder Creek Builders, with construction slated to begin in 2013 plus 68 patio homes and, in the illustration shown here, the 228-unit North Main at Steel Ranch luxury apartments. (Confluence Companies )
LOUISVILLE — The Steel Ranch development, located on the west side of Colo. 42, north of South Boulder Road, has taken off.
In one year, 50 of Boulder Creek Builders’ 68 patio homes slated for the community on Paschale Drive have sold.
“I think we would have been pleased if it sold out in three to four years,” said Boulder Creek Builders principal David Sinkey, noting that he anticipates the rest of the homes will sell inside of two years.
The Louisville-based builder debuted its first model home in November 2011.
In addition to the patio homes, Boulder Creek is set to erect 58 townhomes beginning in 2013, in a sector called Overlook at Steel Ranch.
“It’s gone so much faster than we expected and it allows us to bring a variety of products and a variety of pricing (to Louisville),” Sinkey said.
The townhomes will consist of nine six-plexes and one four-plex.
The six-plexes include a row of four two-story townhouses, flanked by a ranch-style patio home similar to the original patio homes in the development.
Sinkey said the Overlook townhomes will sit on green belts and each are built with a front terrace and two-car garage with storage. Each one — which will range from 1,950 to 2,500 square feet — will come with the option of two bedrooms with a loft. He anticipates a model home will be built in late April.
The original 68 ranch-style patio homes, geared toward empty-nesters or those looking to downsize, feature “main floor living” with the master bedroom, kitchen, living room, foyer and laundry room all on the main floor.
Those are priced in the mid-$400,000 to low $600,000 range, while Sinkey anticipates the townhomes at a lower price point, in the mid-$300,000 to low $400,000 range, depending on the market.
Walking paths wind their way through the development and Boulder Creek has plans to build bike lanes along the streets within Steel Ranch that will connect to downtown Louisville’s Main Street via South Boulder Road.
Two parks — Cowboy Park and Steel Ranch Park — already are constructed in the development.
Ryland Homes also is building single-family homes at Steel Ranch, which include three ranch-style floor plans and seven two-story floor plans that don’t include formal living rooms and a few with formal dining rooms that target families on the go.
Steel Ranch will certainly include a variety of living spaces to choose from — along with Boulder Creek’s patio homes and townhomes, Golden-based Confluence Companies last month closed on the property in which 228 apartment units are slated to be built, Sinkey said.
Confluence Companies officials did not return phone calls.
According to Confluence’s website, the “luxury multifamily” apartment buildings, called North Main at Steel Ranch, will be owned, built and developed by Confluence. Confluence Companies budgeted $36 million for the project with an anticipated completion date of spring 2013.
According to the website, North Main at Steel Ranch will include a year-round, outdoor 25 yard lap pool, outdoor fire pits, pet and bike washing facilities and BBQ grills in a park-like setting.
The apartment homes will include stainless steel appliances, granite countertops, large tiled showers, gas fireplaces and outdoor decks.
“Boasting the top rated Boulder Valley School District and miles of trails and open space, North Main is truly where new urbanism meets outdoor adventure,” Confluence’s website said of the area.
Article courtesy of Daily Camera.No comments
LOUISVILLE – Boulder Creek Builders LLC, a homebuilder based in Louisville, announced Tuesday it will build 15 homes in the Stapleton development in Denver, after reaching an agreement with the project’s master developer. The homes will be the company’s first project in the Denver area.
Stapleton is the major redevelopment project that is converting Denver’s former international airport into a master-planned community based on new-urbanism principles. Forest City Enterprises Inc. (NYSE:FCE.A), a Cleveland-based development company, is Stapleton’s developer. 12,000 homes and apartments are planned for the area.
Boulder Creek Builders will build patio homes in the Bluff Lake neighborhood. Construction of the first home is scheduled to begin in September, and the first model will be open by early 2013. Promotional material from Stapleton says the homes’ selling prices will start in the low $400,000.
Building in Stapleton is a milestone for Boulder Creek Builders, principal David Sinkey said. The company’s current projects are in Louisville, Longmont and Loveland.
“This is a significant leap for Boulder Creek Builders given the size and significance of the Stapleton community,” Sinkey said in an email. “Not only does it represent our first entrÃ©e into the Denver market but also a new and exciting step for us as we identify new markets for growth throughout the Front Range.”
Boulder Creek Builders will be building homes targeted to baby boomers, said Stapleton builder program director Lisa Hall. The company will build an undisclosed number of homes as Stapleton expands north of Interstate 25.
“The strategy and vision behind Boulder Creek’s homes are a perfect fit for this community and we look forward to a long-standing relationship as we move to North Neighborhoods,” Hall said in a press release.Â
Article courtesy ofÂ Boulder County Business Report.ÂNo comments
Boulder Creek Builders of Louisville will enter the Denver market with plans to build homes in the city’s Stapleton development,reports the Boulder County Business Report.
The company said it will build 15 patio homes in Stapleton after coming to an agreement with Stapleton’s master developer, Forest City Enterprises. Stapleton is the site of Denver’s former airport but redevelopment efforts have been under way since the opening of Denver International Airport in 1995.
Boulder Creek Builders said construction will begin next month, with the first model to open early next year. The selling price for the homes will be in the low $400,000s.
Article courtesy of The Denver Business Journal.No comments
Release: Boulder Creek Wins 8 Prestigious Awards from 2012 Flatirons HBA Tour of Homes – August 3, 2012
BOULDER CREEK BUILDERS WINS EIGHT PRESTIGIOUS AWARDS FROM 2012 FLATIRONS HBA TOUR OF HOMES INCLUDING GOLD AWARD FOR â€œBEST OF TOURâ€
(Louisville, CO) â€“ August 3, 2012â€”Boulder Creek Builders LLC is proud to announce it has won eight awards from the 2012 Flatirons Home Builders Association: Tour of Homes, including six Gold Awards for its Entice floor plan at Steel Ranch in Louisville, and the coveted â€œBest of Tourâ€ award. Boulder Creek also took home two Silver awards for its Tuscany floor plan at Kingsbridge Townhomes in Longmont. The winners of the 2012 Flatirons Tour of Home are recognized for showcasing stellar model homes that embrace innovation, design appeal and functionality. The homes at both Kingsbridge and Steel Ranch fit this criteria; offering right-sized, single family patio homes with main floor living and generating incredible interest and demand from buyers across the Front Range.
â€œBoulder Creek takes a great deal of pride in creating the most impressive and livable floor plans and models available,â€ said David Sinkey, Principal of Boulder Creek Builders. â€œWe are delighted to be given such a significant honor and believe it is largely thanks to our work with the community to identify their wants and needs in their next home and to provide living and style choices in response to this input. Our unparalleled success indicates that we’ve pinpointed the right combination of home style and exceptional location.”
The Entice floor plan at Steel Ranch won Gold Awards for the following: Best Active Adult Home, Best Value, Best Kitchen, Best Exterior, Best Floor Plan and Best of Tour. The Tuscany floor plan at Kingsbridge took home Silver Awards for: Best Active Living and Best Value.
The judging panel for the awards was made up of distinguished professionals in the homebuilding business from architects to marketing people to designers and sales managers and the judging criteria focused on everything from exterior appeal to interior finishes and livability. The 2012 Flatirons Tour of Homes took place May 5-6 and May 12-13.
Steel Ranch will be the last large-scale residential development in the town of Louisville. Boulder Creek Boulders will be building 68 patio homes in the community, a style which is in short supply in the area. The lack of patio home inventory available has resulted in numerous sales, significant interest and the need to release lots far more quickly than originally expected. .
Kingsbridge, part of the larger Longmont community of Renaissance, is a ten minute drive from Boulder and offers a price point rarely seen in the area. Conveniently located in South Longmont, these single-family townhome plans are low-maintenance, energy-efficient, and close to hiking, shopping and all that Boulder County has to offer.
About Boulder Creek Builders
Boulder Creek Builders www.livebouldercreek.com is an award winning, Louisville-based homebuilder that creates innovative patio home communities across the Front Range of Colorado – communities that embrace the lock-and-leave lifestyle and incorporate green building and energy efficiency building techniques into each design. Boulder Creek’s mission is to build homes that are more than just bricks and mortar; homes actually modeled around how people aspire to live, thus appealing to the active low-maintenance lifestyle. Each of Boulder Creek’s communities vary in size, price and concept, but share one common thread: they embrace quality craftsmanship and green building techniques and provide an unmatched lifestyle ideal for people interesting in locking up and heading out for an adventure.No comments
Boulder Creek Builders: Building homes and creating communities – Daily Camera – At Home Section, August 3, 2012
Boulder Creek Builders: Building homes and creating communities
By Judy Finman, At Home Colorado
Boulder Creek Builders, LLC of Louisville is a pioneer in residential development for the â€œactive lifestyleâ€ homeowner.Â Since 2006, this well respected local builder has delighted homebuyers in Boulder County and beyond with quality-built, low-maintenance homes that support active, easy lives.
Despite the downturn in the housing market, Boulder Creek Builders has grown, prospered, and created popular new communities.
Principal David Sinkey explains, â€œThrough the downturn we were doing our best to do the opposite of our industry: We hired, we brought in new product lines, we continued our philanthropic relationships with nonprofits, we invested in new communities. That wasnâ€™t a strategy guaranteed to work, but it served us well. Now that the market is coming back, bankers and buyers and sub-contractors recognize our ability to survive and thrive and to solidify our lifestyle message and product design.â€
He believes the company has better homes than ever, and a better organization. They have hired key people who are motivated and passionate about what they are doing – sales management and sales people, purchasing and supply-chain management, contract and customer service management, and relationships with architectural firms.
During these last few years, instead of making a cheaper home and cutting corners as many builders did, Boulder Creek kept prices the same and decided to include more for the same price.Â â€œOur homes are not cheaper, but rather of high value. The way we build homes should add value over time. The distinction we make is in the value of the products and parts we put in the house,â€œ says Sinkey.
â€œOur success over the last few difficult years was our focus on having the right people and making decisions always to improve. When most of our competitors were pulling back at every turn, we were getting better in every facet of the business. The industry was waiting it out, and just trying to survive. My response has been: We are trying to get better than ever, and we want to be firing on all cylinders when everything comes back.â€
Boulder Creek focuses on ranch plans, with main floor master bedrooms, wider doorways, bathrooms configured for accessibility. â€œAs the mobility of the homeowner changes over time, they are accommodated in their own home – they donâ€™t have to move elsewhere.â€
The strategy is paying off: Stapleton in Denver has asked Boulder Creek Builders to become one of their small coterie of builders. Other communities, too have invited Boulder Creek in. These are the communities â€œthat fit our culture best,â€ Sinkey says.
Personalizing the process
Paul Gortzig, Sales Director, says: â€œOur approach to building is a little different. We personalize it more for our customers. We try to make everyone happy. We attend all our closings, which is unusual in the industry, and I am the one who usually goes. We want to learn whatâ€™s important to our buyers, and why they picked us. The core of our business is to identify their needs and wants, what buyers are looking for and other builders are not giving them.â€ He notes that â€œseventy-five percent of our buyers are empty nesters, early retirees and single professionals, many of them women. We learned that patio homes work for women who donâ€™t want to manage a big home anymore. Homebuyers who bought big homes 20 years ago, with their kids off on their own now, want to downsize. There is a tremendous market for our homes.â€
This was evident when Steel Ranch held its opening day.Â Six hundred people went through Boulder Creek Buildersâ€™ model homes. â€œA couple in their mid-30s, with two boys in middle school and a big house, heard our message about enjoying an active Colorado lifestyle and using their precious free time to go to their kidsâ€™ games and enjoy life,â€ Gortzig says. â€œâ€˜I donâ€™t want to mow the grass anymore,â€™ the husband said.â€ They ultimately bought a ranch home at Steel Ranch.
â€œWhatâ€™s exciting for me is building neighborhoods,â€ Gortzig says. â€œI like to see the people move in and bring the community to life. At Steel Ranch people started getting together for a Happy Hour in someoneâ€™s home once a month. At Kingsbridge we wanted to introduce that sense of community, too. So we are holding some events. On National Night Out, August 7, Kingsbridge residents will join communities across the country in promoting community safety.
Then, on Saturday, August 11, we will celebrate â€œSummer Daysâ€ at Kingsbridge to encourage neighborliness. Weâ€™ll invite the public to come and enjoy refreshments with us.â€
Business is very good for Boulder Creek Builders. â€œWe had 44 sales at Steel Ranch in the first seven months, out of a total of 68 home sites. Weâ€™ve sold 15 homes in the last three months. Kingsbridge is enjoying the same type of success, with 11 sales in the last four months. Weâ€™ve sold 66 homes there out of a total of 109 homes.â€ Once again, Boulder Creek Builders is number one in Boulder County in townhome sales.
â€œOur new-home buyers experience an excitement that you just donâ€™t get in an older community of used homes,â€ Gortzig says. â€œSteel Ranch is a good example of how a neighborhood organically comes together. Thereâ€™s a new dimension to life when purchasing a new home in a new community. We help each buyer find the â€œright-sizedâ€ home and then witness their pleasure and pride in owning an attractive, well-built home. Itâ€™s a fun experience. We feel good sharing in that with people. How gratifying for the homebuilder to build wonderful neighborhoods for wonderful people!â€
Kurt and Lisa Anderson, owners of a Kingsbridge townhome built by Boulder Creek Builders, comment on their home buying experience: â€œWeâ€™re downsizing. Our kids are out of the house, and we definitely wanted to be in a place where we could just drop our bags and travel. We donâ€™t have to do any landscaping or maintenance or anything outdoors here; they clear the driveways of snow and make sure we can come and go. We have a very flexible lifestyle, and Boulder Creek Builders understood that and has exceeded our expectations. The quality of the home is tremendous. Our energy bills are lower. Itâ€™s really quiet in the home, even with the common wall…â€Kurt Anderson notes that â€œIâ€™ve never, in all my years contracting and building, seen the builder at a closing. But a Boulder Creek representative was at our closing; he handed us the keys. They kept to all the dates, were good about communicating with us, and everything was done on time.â€No comments